Web Push Notifications- A Perfect Way to Engage Audiences

Smartphones have become an integral part of the modern lifestyle, and it is because of the features it offers. A fully functional mobile device and an internet connection can work wonders. Usage of these smart gadgets has helped businesses to reach new heights of success. Whether you own an Apple iPhone or an Android smartphone, the majority of the businesses seems impossible now. It would be a significant setback for tech-giants like Google, and Facebook if mobiles disappeared from the planet. 

Mobile phones have proved to be a fantastic companion for many businesses. The e-learning industry is one among them. The Massive Open Online Course (MOOC) is expected to grow 30% by the year 2023 and to maintain one among the blooming industry marketing is an important factor. It’s not only about reaching to customers but engaging them and coming with ideas that they never think to opt-out. Push-notifications are the perfect way to engage learners in real-time. 

How Do Push Notifications help?

Remember how a reminder alert users before an important task. Push-notifications work like that. As e-learning courses are available 24×7 and provide flexible timings to attend, a web push notification sent on accurate time on web-browser notifies the user about the class-schedule, timings and lectures. Thus, it is one of the critical aspects that the e-learning industry should use to keep their customers intact with the course. It works as a marketing tool that keeps user engagement and also increases sales with a click. 

Understanding the Technicality

Web-push notifications are supported by major browsers like Chrome, Mozilla, Firefox, and work with all devices, including computers, laptops, mobiles, and tablets. So, which-ever website you are visiting, a web-push notification can appear once you connect with the internet. 

Most of the education institutes offering online training face the challenge of push-notifications on mobile devices as they run only on websites that are better suited on laptop or computers. In this case, mobile application developers can take help of software. 

Ionic and Phonegap are the two major mobile app development frameworks that allow creating an app only with the knowledge of HTML, CSS, and Javascript. There is no proficient knowledge required for mobile application development. When the app is developed, integrate it with the Firebase API. Firebase is a real-time database and backend service that synchronise mobile app data with server data. It helps in delivering customised and personal web-push notifications on Apple and Android devices.

So, as we have seen how to convert a website to a mobile app with Phone gap/ Ionic, one can send push notifications easily on mobile devices and increase their customer reach. 

Push Notifications in E-learning Business

Web push notifications prove more fruitful as they allow location-based targeting. Marketing agencies do many tactics like SEO, link building, SEM, to bring customers to e-learning website, but it could be easily done with a small, custom, personalize push notification. The main strategy behind push-notifications is a persuasive content that compels users to click and visit the app or website. 

  • They are an amazing option to engage customers by sending notifications like new in course, download course material. Create content by presenting with facts and actual figures which suit their interests.
  • If a user is about to complete his/her course, send push notifications for extra courses that are in demand. If they have opted for a beginner course, notify them about certification courses in that course. 
  • Increase sales by sending notifications to download guides, assessments that would be worthy for their courses. 

Thus, web push notification service is the best medium to engage users with the business. It helps users to develop professionally, while you increase your sales and profits fulfilling the learner’s goals.

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